Watch the Weekend's New TV Ads From Cadillac, Lexus, Target and More

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lexus shows how its connected ES and ES Hybrid vehicles help drivers stay on top of all the details surrounding a night out on the town, while Stephen Merchant gets an accidental ego boost thanks to ladies checking out a nearby Cadillac ATS Coupe. And GE serves up a broadcast cut of a thought-provoking video about the nature of new ideas that Creativity recently made an Editor's Pick.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
EA Sports: The Play EA Sports: The Play
Network: NBC Sports
Show: MLS Soccer
Primetime Airing: Sep. 12, 10:41 pm ET
Lexus: Remember Lexus: Remember
Network: NBC Sports
Show: MLS Soccer
Primetime Airing: Sep. 12, 10:43 pm ET
Target: Made To Matter Target: Made To Matter
Network: ABC
Show: The 2015 Miss America Competition
Primetime Airing: Sep. 14, 9:15 pm ET
Cadillac: Irresistible Cadillac: Irresistible
Network: NBC
Show: 5th Quarter
Primetime Airing: Sep. 14, 8:36 pm ET
General Electric: Ideas Are Scary General Electric: Ideas Are Scary
Network: NBC
Show: NFL Football
Airing Date: Sep. 14, 8:09 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Activision: Become Legend Activision: Become Legend
Online Views: 3,129,177
Social Actions: 47,468
SpotShare: 5.81%
Apple: Echoes Apple: Echoes
Online Views: 617,443
Social Actions: 57,856
SpotShare: 4.80%
VISA: Checkout with Pizza Hut VISA: Checkout with Pizza Hut
Online Views: 4,633,976
Social Actions: 5,170
SpotShare: 3.67%
EA Sports: Madden Season EA Sports: Madden Season
Online Views: 2,200,500
Social Actions: 8,798
SpotShare: 2.27%
Beats Audio: Nothing Stops Serena Beats Audio: Nothing Stops Serena
Online Views: 482,553
Social Actions: 15,555
SpotShare: 1.52%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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