Watch the Weekend's New TV Ads From Toyota, Audi and Volkswagen

Plus, Argentine Footballer Lionel Messi Does a Head & Shoulders Commercial

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Nascar star Casey Mears show up in a lightly comedic Geico spot, while Argentine footballer Lionel Messi's secret to celebrating "each goal with 100% flake-free hair" is revealed (spoiler: Head & Shoulders is involved). And in a Father's Day spot, one dad reveals why a giant stuffed unicorn/pegasus is strapped to the roof of his Toyota RAV4.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
GEICO: Lazy Pit Crew GEICO: Lazy Pit Crew
Network: TNT
Show: NASCAR Racing
Airing Date: Jun. 15, 11:06 am EST
Head & Shoulders: #PlayOn Head & Shoulders: #PlayOn
Network: ABC
Show: SportsCenter
Airing Date: Jun. 14, 11:24 am EST
Audi: Perfecting Technology Audi: Perfecting Technology
Network: Fox Sports 1
Show: Auto Racing
Airing Date: Jun. 14, 6:49 am EST
Volkswagen: Ole! Volkswagen: Ole!
Network: Univision
Show: Lo Que la Vida Me RobĂ›
Primetime Airing: Jun. 13, 9:31 pm EST
Toyota: Lady the Unicorn Toyota: Lady the Unicorn
Network: ABC
Show: NBA Postgame Studio
Airing Date: Jun. 15, 7:40 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 7,873,413
Social Actions: 247,729
SpotShare: 14.08%
Audi: Welcome Back Audi: Welcome Back
Online Views: 3,882,377
Social Actions: 53,468
SpotShare: 4.14%
Kia: Football vs. Futbol: FIFA World Cup Kia: Football vs. Futbol: FIFA World Cup
Online Views: 2,471,297
Social Actions: 41,357
SpotShare: 2.94%
FIFA: Official TV Opening FIFA: Official TV Opening
Online Views: 901,126
Social Actions: 49,083
SpotShare: 2.46%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 1,849,836
Social Actions: 30,911
SpotShare: 2.20%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

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