Jeff Goldblum Returns and Wendy's Customers Speak in Emojis: It's the Newest Ads on TV
Plus, the Five Most Digitally Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy's customers trying the new Jalapeño Fresco Spicy Chicken Sandwich speak in emojis, Jeff Goldbum returns as Silicon Valley maverick Brad Bellflower for Apartments.com and Sour Patch Kids give the sour-and-sweet treatment to a kid heading for prom.