Wenner Quits MPA, Magazines' Industry Association... Again
After a couple of years back in the fold, Wenner Media is withdrawing from the MPA for a second time.
The MPA is magazines' main industry trade association, lobbying on issues like postal reform in Washington and organizing events such as the annual American Magazine Conference every fall. It changed its name from Magazine Publishers of America to just MPA in 2010.
Wenner Media -- which publishes Us Weekly, Rolling Stone and Men's Journal -- first pulled out of the association in 1990 over a variety of issues, saying it might rejoin if the MPA "reinvigorated" itself. It stayed away for two decades, despite occasional outreach by MPA members such as Time Inc. and an MPA chairman's public reproach to "free riders" in 2007.
The company did not rejoin the association until February 2010 as it sought support for an ad campaign promoting magazines to consumers and advertisers. That campaign, themed "The Power of Print," is now largely wrapped up.
Spokesmen for Wenner and the MPA declined to comment.
New York magazine and American Media Inc., two other publishers that rejoined the MPA in 2010, said they remain members.