Corona Gets Ready to Rumble

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lexus promotes the CT's versatility; Travelocity goes for a walk on the wild side; Lowe's presents a sassy giraffe; and Honda shows a startup getting an upgrade in an ad for its dream garage sale.

Finally, Corona, the presenting sponsor of "Premier Boxing Champions," gets ready to rumble with its spot featuring professional boxers including Adrien "The Problem" Broner and set to Otis Redding's "Hard to Handle." (UPDATE: To be precise, it features boxers Deontay Wilder, Danny Garcia and Leo Santa Cruz. "The Problem" makes an appearance in fight footage shown on a TV screen.)

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Corona: Are You Ready? Corona: Are You Ready?
Network: Fox Sports 1
Show: Boxing
Primetime Airing: Mar. 15, 9:41 pm ET
Lexus: Many Becomes Him Lexus: Many Becomes Him
Network: Cooking Channel
Show: Junk Food Flip
Primetime Airing: Mar. 15, 9:55 pm ET
Travelocity: A Little Wisdom: Safari Travelocity: A Little Wisdom: Safari
Network: TBS
Show: Conan
Airing Date: Mar. 15, 11:23 pm ET
Honda: Dream Garage Sales Event: Startup Honda: Dream Garage Sales Event: Startup
Network: FX
Show: After Earth
Airing Date: Mar. 15, 7:00 pm ET
Lowe's: Giraffes Rule Lowe's: Giraffes Rule
Network: ABC
Show: Marvel's Agents of S.H.I.E.L.D.
Primetime Airing: Mar. 15, 9:56 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 3,086,461
Social Actions: 54,968
SpotShare: 2.39%
KFC: Strike KFC: Strike
Online Views: 2,241,200
Social Actions: 9,675
SpotShare: 0.84%
M&M's: Candyman M&M's: Candyman
Online Views: 1,988,657
Social Actions: 4,765
SpotShare: 0.64%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 527,878
Social Actions: 15,300
SpotShare: 0.59%
Samsung Mobile: Canoe Samsung Mobile: Canoe
Online Views: 288,467
Social Actions: 17,497
SpotShare: 0.59%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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