Media

World Cup Shows Why Sports Is Driving the World's Biggest Media Mergers

President Obama arrives to watch the the U.S.A. v. Belgium World Cup game with staff members. (Andrew Harrer/Bloomberg)
July 02, 2014 07:36 PM

Featured Stories

TV Upfront
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis

To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.

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By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
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Erika Wheless
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Measurement
Measurement glossary—what marketers and agencies need to know
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By:
Jack Neff
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AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
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By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans