Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a father helps his dog bond with the newest member of the family with Amazon's help; a man navigates an urban obstacle course in Nissan's ad promoting its safety shield technologies; and a group of kids show how they've leveled up their game in Nintendo's spot.
Will Forte continues his role as frontman for DirecTV and this time highlights its streaming capabilities by paddling his boat along a river, on an escalator and through a grocery store.
Finally, WCW and WWE star Bill Goldberg makes an explosive case for being early -- gamers who pre-order 2K Games' WWE 2K17 new release can play as him.