Yahoo 'Phasing Out' 7 Digital Magazines
As part of an effort to concentrate on the company's areas of editorial strength, Yahoo will begin "phasing out" seven of its digital magazines, Yahoo Global Editor-in-Chief Martha Nelson announced in a Wednesday blog post.
The digital titles affected are Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.
Going forward, the company will focus on news, sports, finance and lifestyle.
"As we make these changes, we acknowledge the talent and dedication of an extraordinary group of journalists who brought new and newsworthy content to Yahoo," Ms. Nelson wrote on Tumblr. "While these Digital Magazines will no longer be published, you will continue to find the topics they covered, as well as style, celebrity, entertainment, politics, tech and much more across our network."
Yahoo is axing about 15% of its staff as part of a strategic realignment, and the company's media department has reportedly been on the chopping block; according to Re/code, layoffs began Feb. 10.
The elimination of the magazines meant layoffs again today. "In early February Yahoo shared a plan for the future, with this new plan came some very difficult decisions and changes to our business," a Yahoo spokeswoman said in an email. "As a result of these changes some jobs have been eliminated and those employees were notified today. We thank those employees for their outstanding service to Yahoo and will treat these employees with the respect and fairness they deserve."
Randy Giusto, a lead analyst at Outsell Inc. who follows Yahoo, said the moves might not achieve more than saving money. "Though these actions are more about consolidation, restructure, and re-focus they still don't get at how Yahoo is expected to grow in the News, Sports, Finance, or Lifestyle categories and get new readers, especially Millennials who increasingly consumer digital news and information on their smart phones and within social platforms," Mr. Giusto said in an email. "Yahoo's content strategy around mobile and social is still very much behind the times. They continue to focus on driving readers to a portal, when portals are now passé, as social apps have taken over as the primary content conduits."