Glitch Crashes New York Mag Website, Gives Twitter Users Something to Joke About

It's Not an Old-School Redesign

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New York magazine's website was down for many users on Wednesday afternoon, the result of a "technical glitch," a spokeswoman said, declining to elaborate on the cause of the problem. A staffer said the problem wasn't anything as embarrassing as forgetting to renew the domain name.

The spokeswoman said the problem had been fixed, though at 2 p.m., about two hours after the outage began, continued to show some visitors a generic depository of magazine-related links from Network Solutions, a company that hosts web domains, or just failed to load properly.

The glitch inspired a number of tweets about New York's "redesign":

Gawker also offered Network Solutions $25 for the address "if New York magazine no longer wants it."

New York really did introduce a redesign of its website last October, with an eye towards attracting audiences and advertisers outside of New York. The site attracted 6.5 million desktop and mobile unique U.S. visitors in February, a 33% increase from the prior year, according to ComScore.

The title also introduced new elements to its print magazine this year after reducing its circulation to 29 issues a year from 42. New York's average paid and verified circulation inched up 1% to 410,000 in the second half of 2013 compared with the same time the prior year, according to its reports filed with the Alliance for Audited Media.

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