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November 15, 2016 08:30 PM

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Ad Tech
Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

GS
By
Garett Sloane
Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI
Agency Brief
Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI
EL
By
Ewan Larkin
Agency Brief—S4 Capital sees slowdown as clients shift spend toward AI
AI
AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals
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By
Asa Hiken
AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals
Winners and losers
Marketing winners and losers of the week
AP
By
Adrianne Pasquarelli
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By
E.J. Schultz
Marketing winners and losers of the week