TV, radio, magazine, newspaper, out-of-home and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke between May 1, 2003 and April 30, 2004 are eligible to enter. Direct-marketing pieces, accepted for the first time last year in a new category reflecting growth in Hispanic direct-marketing efforts, are also eligible for entry. Ad Age conducts the Hispanic awards in cooperation with the Association of Hispanic Advertising Agencies, but agencies do not have to be AHAA members to enter.
Last year's Best of Show winner was Grupo Gallegos' TV campaign for MetroPCS and its unlimited cellular service. Agencies also won Gold awards for their creative work for Heineken USA, Volkswagen of America, McDonald's Corp., the New York International Latino Film Festival, Energizer Batteries, Toyota Motors Sales, Nordstrom, American Honda Motor Co. and the American Red Cross.
The awards were given out at a gala show organized for Ad Age and AHAA by Enlace Communications' CEO Rochelle Newman-Carrasco and actor-director Carlos Carrasco and attended by more than 500 people at Universal Studios in Los Angeles.
Entry forms can be downloaded from AdAge.com. The deadline for entries is May 17, 2004. Winners will be announced in a special report in the Oct. 4 issue of Ad Age and at an Oct. 2 awards gala in New York at the end of AHAA's semi-annual conference.