Four of the Pioneros are from full-service Hispanic ad agen cies, one is from a multicultural-media-buying shop and three started their own Hispanic interactive agencies. One is a marketer, and the other runs a Hispanic Web site.
The sole marketer among the Pioneros is Gilbert Monge, director of interactive marketing at Century 21, where he developed the real-estate company's Spanish-language Web site, Century21espanol.com, and oversees award-winning online ads created by the Vidal Partnership.
The four Pioneros from leading Hispanic ad agencies are Alberto Ferrer, VP, the Vidal Partnership, New York; Anne Howard, director of online services, La Agencia de Orci, Los Angeles; Jorge Mercado, digital-marketing manager and media supervisor, Accentmarketing, Miami; and Debra Nason, managing director, Bromley Interlink, San Antonio. Marla Skiko, VP-director of digital innovation at multicultural-media agency Tapestry, Chicago, was also named.
Three online entrepreneurs who started their own Hispanic interactive solutions agencies are Pioneros: John Santiago and Paul Suskey, co-CEOs of Media 8, Miami; and Lee Vann, president, Captura Group, San Diego. Another Web entrepreneur, Eugenio "Gene" Bryan, CEO of HispanicAd.com, was also named.