Published on .

Sometimes a Hispanic campaign is just better than the general-market one. Take American Airlines' new "We know why you fly" platform. Miami-based Zubi Advertising's moving, nostalgic "Empacados" spot focuses on the moments you'd like to take back with you, a message with special appeal to Hispanics with roots in other countries. In each vignette, the person who's leaving figuratively frames the moment, from a small boy swimming with his friends in a pond to a departing grandfather's sad farewell at the airport. The spot ends with the voice-over: "If you could take everything with you that you miss, you'd have no reason to go back. We know why you fly." See the spot at QwikFIND aap96w
Most Popular
In this article: