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After testing billboards in New York for La Costena, Mexico's canned-foods giant, this campaign by Ole, New York, is going national. And so is a restaurant tour that started in October with 27 Mexican restaurants in New York featuring dishes made with La Costena products. Another outdoor ad, for jalapeno peppers, reads "Eight of 10 Mexicans prefer them" above a row of eight gnawed stems and two intact peppers.
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