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Toyota Motor Sales USA launched the first interactive game on its Spanish-language Web site (¤ol). To play "El Invicto" (The Undefeated") soccer game and defend their Corolla, visitors can pick one of three goalkeepers-an Argentine soccer player, a caped wrestler in the Mexican lucha libre tradition, or El Chupacabras, a mythical Latin Big Foot-like character. The featured car, a silver Corolla, sits next to the goalie net.

Players use their mouse to intercept the soccer ball. Each goal scored uses up one of the player's five lives. But if the ball hits the Corolla, the game ends immediately. "Remember that love for your Corolla comes first," the online instructions explain. Toyota is promoting the game with banner ads on Spanish-language sites, including AOL Latino, MSL Latino and Univision. The carmaker's Hispanic agency, Publicis Groupe's Conill, Los Angeles, developed the game's concept. The game supports Corolla's ad campaign themed "El amor por el Corolla puede lograr cosas increibles" ("Love for Corolla can make incredible things happen"). In one print ad, a goalkeeper defends his Corolla rather than his goalie net.

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