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LatinWorks, Austin, Texas, broke its first work for Anheuser-Busch with these two Spanish-language spots. In "Mantis," a young man and his girlfriend watch a nature documentary in which an insect devours her mate. "The macho realizes his error too late," the program intones as the girlfriend watches in fascination. When she menacingly says "I'm thirsty," the terrified guy hands over the last Bud Light.

"Pronunciation" is a ridiculous attempt by one man to help a stranger ordering a beer in a bar to pronounce the word Budweiser correctly in English. "Roll your `rr' like carro," he commands before adding a nonexistent "g" sound. The second guy clearly knows little more than the first one, but the spot ends with the proverb "En tierra de ciegos, el tuerto es rey." ("In the land of the blind, the one-eyed man is king.")

LatinWorks is the new shop on Anheuser-Busch's three-agency Hispanic roster, replacing independent Ornelas, Dallas. The others are Omnicom Group's Dieste Harmel & Partners, Dallas, and Del Rivero Messianu DDB, Coral Gables, Fla. Manny Flores, a LatinWorks founder and partner who is a former VP-marketing development at Anheuser-Busch, said his agency will also be helping the brewer with concepts for general-market advertising.

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