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American Indian agency G&G, Albuquerque, marshaled top talent for a spot for CenterS for Disease Control that features an American Indian boy who tries to get his pals to play outside, but they are all immersed in TV, the Internet and video games. So he calls his father, who works at the local power plant, and persuades him to shut off the town's electricity. Soon the kids are all playing ball. The CDC will devote $20 million of its $125 million budget for multicultural. Director: Joe Pytka. Copywriter: Michael Gray. Art director: David Kennedy, co-founder of Wieden & Kennedy.
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