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Asian-American advertising is rarely confrontational, but in a bold campaign in Asian-language newspapers in the San Francisco area, Comcast proclaims the death of rival high-speed Internet service providers. Comcast claims its cable connection is faster and cheaper than digital subscriber line providers in ads that show the letters DSL engraved on a tombstone (Chinese) and flattened under tire treads (Vietnamese). In an Asian-Indian ad in Punjabi, the bride on a wedding cake is made out of a cable modem. The agency is Interpublic Group of Cos.' IW Group, Los Angeles.
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