CMO Strategy: Need to Read, Aug. 16, 2007

Using Blogs to Build (Personal) Brand

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In "Celebrities Boost Their Brands With Personal Blogs," writer Aviva Yael (who, by the way, admits to ghostwriting a blog for a "celebrity CEO") explains how many celebrities are putting fingers to keyboard and using blogs to build their personal and professional brands by getting closer to their fans. The best, Yael writes, are authentic, frequent and consistent. Good tips for any blogger looking to build brand (personal or professional).
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