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Ex-Lady (1933) Bette Davis' first above-the-title billing features her in this progressive-minded film about a woman and man in advertising, in love, and living together in sin. The young Bette is at her most alluring.

Laura (1944) Otto Preminger applies his deft touch at murder mysteries to New York's advertising-media world. With elegant lifestyles, witty dialogue and a spinning plot, this makes for a great whodunnit.

The Hucksters (1947) Clark Gable as an adman archetype: suave, smart and ambivalent about his dastardly profession. A must-see for Gable fans and anyone curious how adman representation set its roots into the American consciousness.

Will Success Spoil Rock Hunter? (1957) Tony Randall stars as a comical adman trying to climb the corporate ladder by bringing in Jayne Mansfield to endorse his agency's product, Stay-put lipstick. Good for laughs. And shot in CinemaScope!

Lover Come Back (1961) The triple threat: Rock Hudson as the playboy adman, Doris Day as the hard working adgirl, and Tony Randall as the sniveling wimp boss. Best for Hudson and Day's competition to woo the same client.

Putney Swope (1969) A wacked-out farce about an advertising agency that is taken over by black militants. Robert Downey's unique send-up, largely filmed in black and white with a minimum of technical sophistication, is so over the top that it can be irritating.

Kramer Vs. Kramer (1979) This poignant Oscar-winner dramatically renders the era's gender wars -- specifically the plight of hard-working single fathers. The great cast includes Dustin Hoffman at his best, backed up by Meryl Streep and that cute kid (Justin Henry).

Lost in America (1985) After failing to get a promotion he'd counted on, Albert Brooks drops his advertising job and drives his RV cross country, accompanied by a wife with a gambling problem (Julie Hagerty). An excellent rendition of a man trying to walk away from the rat race -- and realizing his limitations.

How to Get Ahead in Advertising (1989) This English farce, sporting Richard E. Grant as an overwrought adman whose creative juices have dried up, is not for the faint of heart. With a zit serving as a metaphor for the advertising world, this surreal tale gives a harrowing, and hysterical, depiction of the art of selling.

Picture Perfect (1997) Hardly the most memorable film of the decade, and no one would call Jennifer Aniston a character actress. But the most recent movie about

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