$20 mil boon for McCann as Reckitt finishes acc't shuffle

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Reckitt & Colman has consolidated about $20 million in spending for its North American household products at McCann- Erickson Worldwide, New York.

McCann was given advertising for Woolite and Zero fabric washes, Old English and Hawes furniture polishes, and Neet depilatories, previously handled by TBWA Chiat/Day, New York, plus Resolve carpet cleaner, Mop & Glo floor cleaners, and Rid-X septic tank treatments, from Warwick Baker O'Neill, New York.

Warwick retained Reckitt & Colman's North American food business, including the French's mustard line.


The move completes a consolidation that was started in January 1996, said James Heekin, president of McCann-Erickson North America.

At that time, McCann was handed Lysol cleaners and Wizard air fresheners from Ammirati Puris Lintas, as well as the broadcast media planning for all brands.

Mr. Heekin said McCann will perform strategic assessments and plan campaigns during the next six to eight weeks.

Despite the loss of some business, including the GMC truck line of General Motors Corp.'s Pontiac-GMC Division, McCann's worldwide operations are just short of the $1 billion mark in new business so far this year, Mr. Heekin said.

The New York office has brought in $300 million in new business since mid-August, including two $100 million accounts from MasterCard International and Motorola Corp.

Copyright October 1997, Crain Communications Inc.

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