Online holiday shopping peaked during the week of Dec. 17th even though overall spending nearly doubled from 1999 levels, according to the latest study from Goldman Sachs/PC Data. Released Dec. 27, the latest figures for the week ending Dec. 17th show total online holiday spending totaled $8.7 billion since the first week of November, a 108 percent increase over the $4.2 billion consumers spent on the Web during the same period last year. The latest weekly figures indicate online consumers continued to increase spending during the week ending December 17th to $1.6 billion, up slightly over the previous week's $1.5 billion. This compares with $878 million during the comparable week in 1999. In 1999, consumers bombarded online retailers in early December; in contrast, volume surged in early November 2000.
Copyright December 2000, Crain Communications Inc.