2000 The year in review

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. . . More magazines tagged to female talk-show hosts? Gruner & Jahr USA Publishing enlisted Rosie O'Donnell to resuscitate one of its Seven Sisters titles, creating Rosie's McCall's, coming this spring. Oprah Winfrey's O, the Oprah Magazine, a joint venture with Hearst Magazines, has been a hit since its April launch, but prospects were more uncertain on the lifestyle-guru-cum-magazine front. American Express Publishing Corp. late in 2000 pulled the plug on its test of Barbara Smith's B. Smith Style.

. . . The XFL, a league for "extreme" football?

. . . Benetton diapers? The "Italian designer garment" hit U.S. stores last spring.

. . . Premixed energy drinks that blend alcohol with caffeine or herbal ingredients? Allied Domecq Spirits USA and Seagram Spirits & Wine Group were exploring such products, inspired by concoctions that are already popular among rave partiers and the extreme sports set.

. . . Spam Oven Roasted Turkey? Hormel Foods Corp. Product Manager Nick Meyer said of the new product, "If you buy turkey at a deli, you have to eat it within five to seven days, but you could eat this [Spam] product years from now."

. . . Uncrustables, a line of frozen crustless peanut butter and jelly sandwiches from J.M. Smucker Co.?

. . . Hanes Silk Reflections Opaque Tights With Moisturizer? Sara Lee Corp. is targeting the product to women with dry skin.

. . . Viagra on Valentine's Day? Pfizer linked its erectile dysfunction drug to lovers' special day in February. A print ad from Cline, Davis & Mann, New York, touted Viagra as "an `official sponsor' of Valentine's Day."

. . . A 3-D Sports Illustrated swimsuit issue? A special section featured models photographed with a 3-D camera; 3-D glasses were bound in the front of the section. Five advertisers produced 3-D ads.

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