2003 Outlook

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It's the time of year for prognostications and you'll find no relief from them here. Within the next few pages are trends, predictions and just plain common-sense deductions of what to look for on the marketing front in the new year. There will be resolutions, as marketers of all types-particularly the Web and Madison + Vine practitioners-resolve to prove they can cut through the clutter. There will be evolutions as network TV rivals dumb down in a bid to hook those elusive teens and young adults. And there'll be revolutions as agency holding companies look to buy talent agencies. From the flippant (asiago-topped hamburgers, vile viral rabbits and improvisational TV) to financial (a fast-food price war detente, an acceptance of paid online content, another rise in TV prices), Ad Age presents its Outlook 2003.
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