Changes in The 2006 TV Upfront

An Interview With Ad Age TV Reporter Claire Atkinson

By Published on .

The "Why It Matters" Audio Show | Click graphic to play
Click to Play
Click to Play
NEW YORK ( -- Continuing media fragmentation along with weaknesses in current TV audience measurement systems pose unpredented challenges to traditional TV networks in this year's TV upfront. Reporter Claire Atkinson provides an overview of the new realities.
Most Popular
In this article: