24/7, i3 Mobile to offer wireless-based advertising

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Ad network and ad-serving company 24/7 Media, New York, partnered with wireless media services provider i3 Mobile, Stamford, Conn., to extend advertising to mobile phones and other wireless devices. The partnership gives advertisers entry into the wireless arena and offers consumers targeted, permission-based advertising on their wireless devices. Terms were not disclosed.

Copyright May 2000, Crain Communications Inc.

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