24/7, ICE announce partnership

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24/7 Media Inc.'s 24/7 Media, Broadband & Professional Services unit announced a cooperative partnership with ICE Interactive Ltd., a leading interactive TV developer in Australia and New Zealand, to deliver Video-on-Demand (VOD) solutions in the Asia-Pacific region. Services will include subscription, pay-per-view, advertising and electronic commerce. "The market opportunity for on-demand services is broader than just movies-on-demand. It extends to the delivery of music, movies, TV shows and information services such as news bulletins, as well as transactions," said Carl Braden, managing director of ICE Interactive.

Copyright February 2001, Crain Communications Inc.

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