3Com Corp. has asked three agencies to present credentials for a planned redefining of the networking solutions company now that it has spun off its Palm subsidiary. Without Palm, 3Com is expected to spend about $50 million on advertising. Incumbent FCB Worldwide, San Francisco, later will present its own plan for the brand, excecutives familiar with the situation said. The three agencies involved are BBDO
Worldwide, Ogilvy & Mather and Lowe
Lintas & Partners Worldwide.
Copyright March 2000, Crain Communications Inc.