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House of Seagram returns to print advertising for its Seagram's 7 Crown, the No. 6 U.S. spirits brand, following a two year hiatus. The $4 million campaign, from Ogilvy & Mather Worldwide, New York-in August books, including youth-oriented titles such as Rolling Stone, Details, Pulse and Bikini-uses the theme, "Mix it up, see what happens."
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