7UP smacks down UPN wrestling ads

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Dr Pepper/Seven Up pulled 7UP advertising from UPN's "WWF Smackdown" following similar actions by Coca-Cola Co. and MCI WorldCom. "We didn't think 'Smackdown' was an appropriate venue from the standpoint of sexual innuendo, unacceptable language and extreme violence," a spokeswoman for the soft-drink marketer said, noting Dr Pepper/Seven Up originally advertised in "Smackdown" because the show hit the teen market and posted very high ratings. Y&R Advertising, New York, is the lead 7UP agency.

Copyright July 2000, Crain Communications Inc.

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