8 Bud heritage spots to run during NFL games

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Anheuser-Busch plans to run eight new ads during the 1997 NFL season focusing on the heritage of Budweiser beer. The ads, produced by DDB Needham Worldwide, Chicago, will feature the company chairman, August Busch III, and his son and company VP-marketing, August IV.

Copyright August 1997, Crain Communications Inc.

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