1. Title: "Pride"
Marketer: U.S. Postal Service
Brand: Postal Service
Agency: Grey Global Group's Grey Worldwide, New York
Creative Directors: Frank Krimmel, Jonathan Mandell
Art Directors: Frank Krimmel, Jonathan Mandell
Copywriters: Frank Krimmel, Jonathan Mandell
Executive Producer: Nancy Axthelm
Producer: Todd Scheifele
Production Cos.: Elma Garcia Films, San Francisco; Omaha Pictures, Santa Monica, Calif.
Directors: Elma Garcia, Peter Goldsmidt
Editorial Co.: Mad House, New York
Editor: Ben Whitten
Set to Carly Simon's "Let the River Run," this spot tries to lure customers back to the U.S. Post Office after the anthrax scares by portraying postal workers as heroes.
2. Title: "I am an American"
Marketer: Ad Council
Brand: National Morale
Agency: Omnicom Group's GSD&M, Austin, Texas
Creative Directors: Jeremy Postaer, David Crawford
Art Directors: David Crawford, Rob Story
Copywriters: Michael Buss, Russell Lambrecht, Jeremy Postaer, Roy Spence
Producers: Jeff Johnson, Dorothy Taylor
Production Cos.: Believe Media, Los Angeles; Center Line Productions, Raleigh, N.C.; Compulsive Pictures, New York; Kristin Loudis,
San Francisco; Maysles Films, New York; Rock House Films, Dallas/Reno, Nev.
Directors: Hugh Keenan, Jimmy Williams, Charlie Carlson, Susan Froemke, Norman Bonney, Rocky Powell, Jackson Sanders
Editorial Co.: Matchframe, Austin
Editor: Tom Acito
"I am an American" is repeated by a moving array of people of different nationalities in this spot promoting national unity from the Ad Council.
3. Title: "Stackpole"
Marketer: Twin Towers Fund
Brand: Twin Towers Fund
Agency: Toolbox Advertising, New York
Creative Director: Peter Rabot
Art Director: Christina Chaya
Copywriter: Peter Rabot
Producer: Robin Campbell
Production Co.: Steam Films, New York
Director: Merle Worth
Editorial Co.: Refinery, New York
Editor: Alan Eisenberg
Footage from 1998 of Timothy Stackpole, a captain in the New York Fire Department, highlights one of the 429 rescue workers who died trying to rescue people from the World Trade Center Towers.