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ATLANTA-A 12-page licensed Olympics merchandise catalog for the '96 Games will be inserted in Southeastern editions of People, Sports Illustrated and Southern Living in November. A page ad in the catalog costs $72,000.

Eighteen of 50 Olympic licensees are participating in the catalog, created by Ogilvy & Mather for the Atlanta Committee for the Olympic Games.

O&M's marketing plan includes free Sports Illustrated subscriptions to 1,000 top retail executives. The magazines will come wrapped in a six-page Olympic merchandise update four times a year.

Also, Swatch, the official timekeeper of the Games, has introduced the Swatch Historical Games Collection. The watches, retailing for $40, pay tribute to Atlanta and former Olympic cities.

A national rollout begins the end of November and will run through the end of the year, supported by newspaper and magazine ads from Berlin Wright Cameron Doyle, New York, running in Entertainment Weekly, People, Sports Illustrated, Time and New York Magazine. Barbella Gigliardi & Saffirio, Milan, is the international agency.

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