Introducing Ad Age's 2016 Presidential Campaign Ad Scorecard
Editor's note: Today, Ad Age is launching our 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts you see below represent a collaboration between Ad Age's Datacenter and Kantar Media's Campaign Media Analysis Group (CMAG). Unlike a previous story that looked at the FEC filings of only the candidates' campaigns, this scorecard considers the campaigns and the PACs that are supporting them.
Each Friday, we'll serve up fresh CMAG data parsed by Datacenter Director of Data Management Kevin Brown and made beautiful -- and interactive -- by Digital Content Producer Chen Wu. Kate Kaye, our data and analytics reporter, and Simon Dumenco, aka Media Guy, will be offering insights on the ad spending race both in this space and elsewhere in our continuing Campaign Trail coverage. --Ken Wheaton
|Presidential Campaigns||Ad Spend by Candidate||Ad Spend by PACs*||Total||PACs and advocacy groups*|
|Right to Rise USA|
|Conservative Solutions PAC; Conservative Solutions Project; Baby Got PAC|
|Friends of the Earth Action|
|Priorities USA Action; NARAL|
|Keep the Promise I, II and III; Lone Star Committee; Stand for Truth PAC, Courageous Conservatives PAC|
|New Day For America; New Day Independent Media Committee; America Future Fund|
|Florida for Trump; TrumPAC|
|The 2016 Committee; Black America's PAC Action Fund; Our Children's Future|
|10||Nextgen Climate Action Committee||$4,446,119||
|Nextgen Climate Action Committee|
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through March 26, 2016, as of Feb. 19, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups.