Introducing Ad Age's 2016 Presidential Campaign Ad Scorecard

They Spent How Much? Get a Fresh Look Every Week Via This Collaboration Between Ad Age's Datacenter and Kantar Media's CMAG

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Editor's note: Today, Ad Age is launching our 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts you see below represent a collaboration between Ad Age's Datacenter and Kantar Media's Campaign Media Analysis Group (CMAG). Unlike a previous story that looked at the FEC filings of only the candidates' campaigns, this scorecard considers the campaigns and the PACs that are supporting them.

Each Friday, we'll serve up fresh CMAG data parsed by Datacenter Director of Data Management Kevin Brown and made beautiful -- and interactive -- by Digital Content Producer Chen Wu. Kate Kaye, our data and analytics reporter, and Simon Dumenco, aka Media Guy, will be offering insights on the ad spending race both in this space and elsewhere in our continuing Campaign Trail coverage. --Ken Wheaton

Presidential Campaign Ad Scorecard
Tracking spending on broadcast, cable and satellite TV, and radio
Presidential Campaigns Ad Spend by Candidate Ad Spend by PACs* Total PACs and advocacy groups*
1 Jeb Bush $4,612,851 $80,166,458
Right to Rise USA
2 Marco Rubio $16,989,813 $32,016,490
Conservative Solutions PAC; Conservative Solutions Project; Baby Got PAC
3 Bernie Sanders $32,260,343 $11,471
Friends of the Earth Action
4 Hillary Clinton $31,387,920 $682,208
Priorities USA Action; NARAL
5 Chris Christie $771,006 $17,708,961
America Leads
6 Ted Cruz $6,204,274 $11,000,260
Keep the Promise I, II and III; Lone Star Committee; Stand for Truth PAC, Courageous Conservatives PAC
7 John Kasich $1,068,236 $12,574,621
New Day For America; New Day Independent Media Committee; America Future Fund
8 Donald Trump $9,958,999 $24,780
Florida for Trump; TrumPAC
9 Ben Carson $5,356,382 $395,003
The 2016 Committee; Black America's PAC Action Fund; Our Children's Future
10 Nextgen Climate Action Committee $4,446,119
Nextgen Climate Action Committee
All other: $29,792,896. Total: $297,429,091.

Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through March 26, 2016, as of Feb. 19, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups.

Spending by date by candidate (top 5 spenders)
Click and drag in the plot area to zoom in

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