A-B is trying out new Bud Light characters

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Anheuser-Busch has begun testing two spots for what likely will be the next major campaign for its Bud Light brand. Creative, by DDB Needham Worldwide, Chicago, centers on a pair of crafty salesmen who use Bud Light to lure unwitting customers. The characters will replace the "I love you, man" character in Bud Light's current spots. An executive familiar with the campaign said there is a "strong possibility" the spots will be aired nationally during the 1997 Super Bowl.

Copyright November 1996, Crain Communications Inc.

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