A-B Has New Marketing Chief: Dave Peacock

Former VP-Business Operations Succeeds Michael Owens

By Published on .

CHICAGO (AdAge.com) -- There's a new king of marketing at the king of beers.

Dave Peacock, Anheuser-Busch's VP-business operations, has been named VP-marketing at the country's top brewer, overseeing its $910 million budget. He succeeds Michael Owens, who held the post since 2004. Mr. Owens will shift into Mr. Peacock's former operations role.

Sales cooled this summer
The move comes at the end of a difficult summer season for A-B, which has seen its core Budweiser and Michelob brands sag as it has struggled to incorporate dozens of new craft and import brands into its once-narrow portfolio.

In a memo to employees announcing the changes today, A-B CEO August Busch IV said: "In this role, Dave will focus on the revitalization of our core brands while driving innovation across our increasingly diverse portfolio."

Reporting to Mr. Peacock will be a team of veteran marketers, including Tony Ponturo, VP-global media and sports marketing; Bob Lachky, VP-global industry and creative development; and Marlene Coulis, VP-consumer strategy and innovation. Sales veteran Keith Levy also shifts into the new post of VP-brand management and geo marketing.

Mr. Peacock has worked at A-B since 1992. Prior to the business-operations job, he held positions in media, planning, brand management and sales.

The executive shuffle, rumored for months, was first reported today by Beer Business Daily.
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