A Blockbuster blooper

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Blockbuster Video said it will not simulcast its March 6 entertainment awards show live on the Web, contrary to a press release provided earlier this month by the company's Web service provider, Power Images, Fort Lauderdale, Fla.

"It's not a live simulcast in the traditional sense, but what's the point?" said Brian Woods, senior-VP marketing at Blockbuster Entertainment Group. "Given a choice, I'd rather watch it on TV."

The event will be televised on the UPN network. Still planned: live chats with selected entertainers from the Planet Hollywood backstage "green room" and hyperlinks with event sponsors, including Coca-Cola, AT&T, Sony Entertainment, Continental Airlines and the co-branded NationsBank Blockbuster Visa card. And in a reverse bit of interactivity, Blockbuster says a TV crew will film the online activity for live broadcast on the show.

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