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A voice reminiscent of a friendly, female HAL computer and Web inspired graphics tempt surfers to visit online community the Globe.com in this spot from Kirshenbaum Bond & Partners, New York. This spot is part of the Globe.com's first TV campaign, which airs on national cable TV stations including CNN, Comedy Central and ESPN, followed by a network TV campaign in April. Out of an $8 million campaign budget, the chat and community site said it would spend $2.4 million on banners ads on Excite, Playboy, Yahoo! and other sites.
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