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And Other Current TV Commercials of Note

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Man in His Underwear
Marketer: Levi Strauss & Co.
Brand: Levi's 501 Jeans
Title: "Walk"
Agency: Bartle Bogle Hagerty, New York

Wearing only his underwear and clutching a bouquet of daisies, a young man approaches the apartment from which he was ejected earlier that morning. His ruse works. Inside, he grabs what he really came back for -- his 501 Jeans. As he escapes, a vase of flowers smashes down on the sidewalk behind him. In the background, Willie Nelson croons, 'Maybe I didn't treat you quite as good as I should have.' A very Bartle Bogle moment.

Toilet Angels
Marketer: Georgia-Pacific
Brand: Angel Soft
Title: "Renovation"
Agency: DDB Worldwide

The toilet angels are back in your bathroom for Georgia-Pacific. The big question, of course, is this: Can a direct plea to heaven help increase Angel Soft's 16% market share over the 30% enjoyed by the dancing bears of P&G's Charmin? God only knows.

Old Navy
Marketer: Old Navy
Brand: Old Navy
Title: "Yardwork"
Agency: Deutsch, New York

Long known for its unwavering dedication to the hokiest of ads featuring the schmaltziest of stars, Old Navy bursts out of its skin here to offer a hilarious performance by a child actor of near-Shakespearean zeal on the subject of lawn cutting. It must be the effect the Old Navy denim molecules are having on his brain.

Crowing About Windex
Marketer: S.C. Johnson & Son
Brand: Windex
Title: "Nuts"
Agency: Foote Cone Belding

In the same way it shocks you when it happens in real life, watching a bird crash into a glass window on TV is a real attention-getter. Windex wraps the idea in a kind of humor that made this spot a real hit with viewers. This spot received the highest consumer recall score for the period of July 19 to Aug. 1 in the bi-weekly Intermedia Advertising Group survey.

Visa's Swordless Fencers
Marketer: Visa
Brand: Visa Card
Title: "Do Without"
Agency: BBDO, New York

Imagine Olympic athletes who arrive in Athens without all their gear: sprinters without track shoes, fencers without swords, rowing team without paddles -- you get the idea. Well, isn't that the same as arriving at the Olympic venue without a Visa card, the only credit card accepted at the world sporting event?

Elephant Lover Ed Koch
Marketer: NYC Host Committee
Brand: GOP Convention Events
Title: "No Parking"
Agency: Grey Worldwide

Former Democratic New York Mayor Ed Koch hawks the city's many wonders and frustrations in a promotion for the upcoming Republican National Convention. Watch him take on an illegally parked elephant. The only problem is Where do you put the ticket?

Cartoon Car Salesman
Marketer: Honda
Brand: Honda
Title: "Snooze You Lose"
Agency: RPA, Santa Monica

Aiming at that demographic whose literary tastes are solidly anchored in cartoons and comic books, Honda gives us Mr. Opportunity. The animated figure is tapping on your TV screen from the inside, offering you end-of-year clearance prices on the Accord LX and suggesting what a fool you are if you pass this one up.

High Voltage Hair Scraper
Marketer: Gillette
Brand: Gillette M3Power Razor
Title: "Supernova"
Agency: BBDO, New York

Gillette, which spends about $97 million a year to advertise edged tools for scraping off human hair, launched the M3Power razor earlier this year. In both concept and marketing cost, it certainly is electrifying.

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