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A 12-year American Express Co. veteran, Andy Wing was appointed to head AmEx's events department in mid-1995. He now oversees a growing array of sponsorships and on-site event marketing.

Age: 41

Title: VP-promotions and events

Goal: Being the first charge card a college kid gets. Demonstrating value and card benefits at events through sponsorships.

Insight: Conspicuous consumption is down, but people still want preferential service, gold and platinum cards.

Opinion: Seniors tend to be an untapped audience.

Frustration: Unpredictable outcome of celebrity tie-ins.

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