Title: President, Collegiate Calendar Co., Boulder, Colo.
Insight: College kids won't fall for gimmicks. The only way to win their attention and loyalty is with real benefits. Give them tools to enhance their lifestyles.
Tip: College students are making important brand decisions for the first time in their lives, so make your first impressions count.
Fact: Many college kids are experiencing premature affluence, rather than hard times and starvation. The $93 billion college market is bigger and more influential than ever before.