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Carolyn Aishton, an 18-year marketing veteran of Avon Products, was named to head the cosmetics company's $20 million sponsorship of the Summer Olympics in Atlanta, the first time Avon has linked up with the Games.

Age: 52

Title: director of Olympic sponsorship

Insight: The Avon image comes to life through the Olympics, spotlighting women at last.

Tip: If beauty centers on how you feel, sports activities make women feel good. Performance matters more than superficialities these days.

Dream Olympic sport: Skiing (giant slalom), high dive.

Pet peeve: When friends admit their amazement at the high quality of Avon products.

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