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Shopping malls are marketing arenas to Darren Iverson, who oversees sponsorships and promotions for operator General Growth, Chicago, with 120 malls. A major promotion with Cotton Inc. is pending.

Age: 32

Title: VP-corporate partnerships

Fact: Malls deliver billions of consumer impressions per year, and they're still an untapped marketing resource.

Insight: Integrate sponsorships into retail environments by getting creative thinkers from both sides together.

Tip: If you can't deliver your proposal in one or two pages, you shouldn't bother. Be quick and precise, and don't carve things in stone. Arrive with ideas.

Secret to success: Listening is a sales skill.

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