Title: Partner, Stern Hall, Chicago
Goal: Keeping momentum going by taking chances.
Challenge: Convincing clients to be efficient without cutting the creative heart and soul out of promotions.
Tips: Obey your instincts. Avoid participating in marketing strategies you're sure are wrong for the client.
Prediction: Killer creative ideas will be in demand again like never before.
Pet peeve: When clients' internal structures aren't adapted to integrated marketing.