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Fred Ostern helps Fotoball create consumer promotions for companies like Burger King Corp. and Coca-Cola Co. using baseballs and footballs emblazoned with photos of baseball and football team logos and players. Since 1992 when sales reached $2.2 million, Fotoball's sales soared to $7.2 million last year.

Age: 34

Title: VP-marketing, Fotoball, San Diego.

Goal: Use licensing to drive unique sports promotions.

Challenge: Finding perfect synergies between sports heroes and retailers.

Prediction: College sports will have no labor problems this year.

Tip: Harness local sports passions in local promotions.

Pet peeve: Getting caught in the middle in headquarters vs. field manager marketing decisions.

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