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Jeff Knapple created sports marketing agency ProServ's corporate department two years ago, which now boasts 15 clients. Previously in Chicago, he headed Kemper Sports and also the sports marketing department of Frankel & Co.

Age: 38

Title: Senior VP, ProServ, Arlington, Va.

Goal: Find multiple promotion elements in single-event sponsorships.

Challenge: Deploying sports as one marketing tool among many solutions.

Prediction: Baseball interest and sponsorship will rebound next year.

Tip: Let business decisions, not emotions, guide sports sponsorships.

Pet peeve: When people think sports marketing has to cost a fortune. Effective sports can be very inexpensive.

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