Ted Bohnen draws on years of promotion experience in linking national marketers with Mountain View, Calif.-based SaveSmart to deliver personalized online promotions to consumers on the Internet through clubs, discounts and special offers (http://www.savesmart.com).
Age: 48.
Title: Exec VP-sales and marketing.
Insight: The Internet is the ultimate two-way promotional vehicle; what's needed are promotions calling for immediate point of sale action.
Opinion: It's a big mistake to think the Internet will replace the in-store experience. Consumers demand to see, touch and feel merchandise; online promotions should spur curiosity through incentives and entertainment.
Fact: The Internet is an evolution, not a revolution. Its power is vastly misunderstood by marketers and retailers. Many companies still fear it.
Tip: Merging low-tech with high-tech marketing is the key to success. Low-tech isn't going away.
Hot: Online promotions that educate and entertain consumers or save them time.
