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Former pro soccer player Tom Mulroy founded a company in 1987 to bring soccer fans and sponsors together. Soccer America FanZone, an annual grass-roots event he oversees, drew 10,000 last year.

Age: 39

Title: president, Soccer Marketing, Miami

Fact: Soccer is the world's No. 1 sport, and it drew the most spectators at the Olympics.

Insight: U.S. marketers haven't begun to tap soccer.

Opinion: TV soccer needs improvement, more entertainment. Today's youth is tomorrow's TV soccer audience, and marketers need to wake up to it.

Bet on: U.S. soccer now, women's soccer later.

Pet peeve: Americans are uneducated about soccer.

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