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Vincent Parrinello's Group III Promotions has served diverse clients since its founding in 1982. Suddenly, trade show marketing is a hotbed of new business.

Age: 41

Title: partner, Group III Promotions, Chicago

New twist: Helping marketers reach influential clients and consumers through new trade show approaches using promotion tactics.

Secret: Pre-show research, pre-show marketing to attendees. Building relationships at the show.

Tip: Create environments, not sales booths.

Opinion: The Internet will never replace trade shows and one-on-one contact. E-mail is not a substitute for human contact.

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